6B04161 IT Marketing

Nameofthe EP

6В04161 – IT-Marketing

Code and Classification of Education

6B04 -Business, Management and Law

Code and Classification of Areas of Training

6B041 - BusinessandManagement

Group of educational programs (EP)

В047 – Marketingandadvertising

Languagelearning

Kazakh, Russian

The complexity of EP

240 credits

Distinctivefeaturesof EP

PartnerUniversity (JEP) -

PurposeoftheEP

Generationofnewcompetencies, trainingof a leaderwhotranslatesresearchandentrepreneurialthinkingandculture

Name of the degree awarded

Bachelor of Business and Management

Fieldofprofessionalactivity

- markets (commodity, information; capital, labor, etc.),

- Stateinstitutions,

- service companies (hotels, catering establishments, travel agencies, tour bureaus),

- productionandintermediaryenterprises,

- InternationalChambersofCommerce,

-  торговые tradinghouses,

- transportandcommunications,

- storagefacilities,

- publicorganizations,

- individualsandsocieties.

Learningoutcomes

LO 1 Communicate freely in a professional environment and society in Kazakh, Russian and English, taking into account the principles of academic writing and academic honesty

LO 2 Demonstrate socio-cultural, natural-science, professional development based on the formation of ideological, civil, spiritual and social responsibility, methods of scientific and experimental research

LO 3 Develop recommendations for the introduction of new technologies for optimizing business processes and / or ICT projects of the organization

LO 4 Organize a wholesale and retail system for the sale of products of enterprises, having an idea of the categorical and conceptual apparatus of micro-, macroeconomics, marketing, logistics, commercial activities, international trade in the digital sphere.

LO 5 Analyze and establish requirements for the design of marketing processes, arguing the choice of basic standards, principles and templates using modern methods and IT tools for solving marketing problems

LO 6 Regulate pricing processes using systematic approaches to managing the company's product portfolio, organizing a digital marketing policy system, and effective personnel management

LO 7 Analyze the social media information product life cycle by identifying high-margin marketing channels and evaluating the traffic potential of projects

LO 8 Make questionnaire sites (quizzes), launching contextual and targeted advertising using classic landing pages

LO 9 Strengthen brand awareness of the market entity and plan advertising campaigns using social media data to attract resources

LO 10 Monitor the target audience and competitors, be able to collect the semantic core of the site, track digital content

LO 11 Form comprehensive marketing promotion strategies by effectively interacting with the company's stakeholders, rationally using Internet technologies, while increasing and monitoring the effectiveness of business sales

LO 12 Organize the preparation for the release, production and distribution of advertising products, including text and graphics, working and presentation materials within the framework of traditional and modern advertising media