6B04160 Marketing

Nameofthe EP

6В04160 –Marketing

Code and Classification of Education

6B04 -Business, Management and Law

Code and Classification of Areas of Training

6B041 - BusinessandManagement

Group of educational programs (EP)

В047 – Marketingandadvertising

Languagelearning

Kazakh, Russian

The complexity of EP

240 credits

Distinctivefeaturesof EP

PartnerUniversity (JEP) -

PurposeoftheEP

Рreparation of competitive bachelor sin marketing, creative lythinking specialists withhigh creative potential for professional activitie sin the field of decision-makingin marketing, management an dproductiontasks

Name of the degree awarded

Bachelor of Business and Management

Fieldofprofessionalactivity

- markets (commodity, information; capital, labor, etc.),

- Stateinstitutions,

- service companies (hotels, catering establishments, travel agencies, tour bureaus),

- productionandintermediaryenterprises,

- InternationalChambersofCommerce,

-  торговые tradinghouses,

- Transportand communications,

- Storage facilities,

- Public organizations,

- individualsandsocieties.

Learningoutcomes

LO 1 Communicate freely in a professional environment and society in Kazakh, Russian and English, taking into account the principles of academic writing and academic honesty

LO2 Demonstrate socio-cultural, natural-science, professional development based on the formation of ideological, civil, spiritual and social responsibility, methods of scientific and experimental research

LO3Develop recommendations for the introduction of new technologies for optimizing business processes and/or ICT projects of the organization.

LO4 Develop strategies: brand management, visual communications, promotion, placement and e-commerce, having an idea of the categorical and conceptual apparatus of micro-, macroeconomics, marketing, logistics, commercial activities, branding, relationship and territory marketing.

LO5 Carry out marketing research in the development of the company's strategy and tactics, using digital technologies and modern advertising tools

LO6 Carry out marketing analysis, certification of products, using knowledge of the basics of commodity science, expertise of goods and services

LO7 Analyze the sales performance of product assortment groups through the use of logistics systems and the work of sales services according to the statistical data of the region, country

LO8 Develop corporate, functional and instrumental marketing strategies and tactics for their implementation

LO9 To improve the competitiveness of industrial and commercial enterprises, using the main criteria and principles of accounting, management, marketing, entrepreneurship, finance and audit.

LO10 To improve the efficiency of the implementation of the trade policy of enterprises, using the instruments of state policy, methods of regulating the foreign economic activity of Kazakhstan and other countries

LO11 Conduct a comprehensive assessment of the effectiveness of enterprises, using a variety of Internet tools, research, entrepreneurial knowledge in the field of business informatization.

LO12 of a team, defending one's point of view correctly, correcting one's actions and using various management methods.