7M04161 Digital marketing

Nameofthe EP

7M04161 - Digital marketing

Code and Classification of Education

7М04 -Business, Management and Law

Code and Classification of Areas of Training

7М041 - BusinessandManagement

Group of educational programs (EP)

М075 – Marketingandadvertising

Languagelearning

Russian, Kazakh, English

The complexity of EP

63 credits

Distinctivefeaturesof EP

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PartnerUniversity (JEP) -

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PurposeoftheEP

The goal of the educational program is coordinated with the mission of the university and is aimed at preparing the intellectual elite of the country with advanced entrepreneurial skills, fluent in three languages, demonstrating conceptual, analytical and logical thinking skills, creative approach in professional activities, able to work in national and international teams. lifelong learning strategy

Name of the degree awarded

Masteron Business and Management

Fieldofprofessionalactivity

Оf graduates are organizations and enterprises of all forms of ownership, regardless of the industry and field of activity; State and local government bodies and infrastructures (departments, ministries, agencies, regional, city, district akimats and maslikhats).

Learningoutcomes

LO1 Be proficient in the state and foreign languages for the full acquisition and analysis of information of professional and managerial content from scientific sources, the formation and development of the personality in its individuality, originality, uniqueness, uniqueness.

LO 2 Setting general and individual goals and priorities, monitoring their implementation

LO 3 Manage the development of relevant content and promotion in the search results of user activity on various devices and sites, in order to deliver advertising messages in accordance with the interests, preferences and needs of recipients.

LO 4 The ability to build and promote a brand on the Internet and targeting in social networks through the analysis, processing of information about the current state and prospects for the development of the advertising industry

LO 5 Optimizes the cost of advertising products and the effective construction of a business strategy, taking into account the formation of key indicators of website promotion, contextual advertising in social networks

LO 6 Manage the development of text and graphic advertising materials for placement on digital platforms, website promotion in search engines and the global Internet.