7M04160 Marketing
Associate Professor of the Department of Management and Marketing Kydyrova Zhamila Shafkhatovna, born on 06/04/1972, according to the minutes of the meeting of the Republican Commission for Training Personnel Abroad 21-32-3.21 dated 12/24/2021, was awarded the international scholarship of the President of the Republic of Kazakhstan "Bolashak" for training in the country of the Russian Federation with a degree in Management in Education and Science (Strategic Management and Leadership in Higher Education. University Management) under the Internship program.
Kydyrova Zhamilya Shafkhatovna completed an internship at the Moscow State University named after M.V. Lomonosov, Russian Federation.
Study period: from 03/01/2022 to 05/31/2022.
Congratulations to our colleague!
During the session, students активно participated in analyzing real-life situations and developed solutions for forming and optimizing a company’s product policy. The interactive approach enabled students to demonstrate critical thinking, apply theoretical knowledge in practice, and work effectively in teams.
As a result of the event, A.E. Yesbolova was awarded second place, receiving high recognition for professionalism, originality in presenting the material, and strong student engagement in the learning process.
We congratulate A.E. Yesbolova on this достойный achievement and wish her continued success in her teaching career!
06.11.23-17.11.23
The teaching staff of the Department of Management and Marketing underwent advanced training at SCU named after. M. Auezov for 72 hours on the topic: “Digital literacy and online learning methods.”
The Winter School was attended by speakers and listeners from 7 countries (Kazakhstan, Uzbekistan, Russia, Turkey, Poland, Belarus and Azerbaijan), 19 universities.
At the closing ceremony, speakers and listeners expressed gratitude to the organizer of the winter school, the Department of Management and Marketing of the M. Auezov South State University, the Center for the Bologna Process and Academic Mobility.
The teaching staff of the Department of Management and Marketing from February 5 to February 17, 2024 From February 19 to March 2, 2024
completed an advanced training course “Innovative methods of marketing and management in public administration” in the amount of 72 academic hours.
Each instructor has completed relevant courses and obtained professional development certificates confirming compliance with modern educational standards and requirements.
This ensures a high quality of teaching, relevance of academic disciplines, and the integration of modern approaches into the educational process.
Associate Professor of the Department of Management and Marketing Kydyrova Zhamila Shafkhatovna, born on 06/04/1972, according to the minutes of the meeting of the Republican Commission for Training Personnel Abroad 21-32-3.21 dated 12/24/2021, was awarded the international scholarship of the President of the Republic of Kazakhstan "Bolashak" for training in the country of the Russian Federation with a degree in Management in Education and Science (Strategic Management and Leadership in Higher Education. University Management) under the Internship program.
Kydyrova Zhamilya Shafkhatovna completed an internship at the Moscow State University named after M.V. Lomonosov, Russian Federation.
Study period: from 03/01/2022 to 05/31/2022.
It should be noted that these certificates are obtained annually by faculty members in co-authorship with students. This format of collaboration contributes to the development of students’ research culture, the formation of research competencies, and their involvement in real scientific projects.
The developed works cover relevant areas of science and practice, reflecting the modern level of training and the scientific potential of the department. The registration of copyright confirms the novelty and significance of the created materials and ensures their legal protection.
The department plans to further actively develop joint research activities between faculty and students with subsequent registration of results in the form of copyright certificates, thereby strengthening its scientific and educational potential.
A master's student who studied at RPFU talks about the advantages of studying in another country:
An unprecedented opportunity to improve linguistic skills, because foreign languages surround students everywhere
Obtaining international certificates and diplomas
Opportunities to learn cultures and customs of other countries, see unique places
Make new useful contacts with representatives of different countries
Improve your resume and the doors to large companies are open for you
Upgrade your Instagram
Your parents and your country will be proud of you
Self-development and expansion of horizons
Gain life experience and grow up
International Academic Experience – An Important Step in Professional Development
Uldana Alibaykyzy is a second-year master’s student in the 7M04160 “Marketing” program at the Department of Management and Marketing, Higher School of Management and Business, M. Auezov South Kazakhstan University. From October 14, 2023, to February 23, 2024, she studied at Universiti Putra Malaysia under the academic mobility program.
Within the framework of this program, the student became familiar with the features of the international higher education system, as well as international marketing and modern management approaches. She also participated in joint research with foreign colleagues in the fields of business management, consumer value creation, and innovative decision-making.
As part of her studies, she explored the activities of microbusiness representatives in Malaysia and took part in practice-oriented meetings. In addition, a cultural trip was organized for international students, allowing participants to experience local cuisine, traditional games, and cultural customs.
The academic mobility program of M. Auezov South Kazakhstan University provides students with excellent opportunities to broaden their professional horizons and gain international experience. Uldana Alibaykyzy made effective use of this opportunity, enhancing her knowledge and skills in a new academic environment.
Master students of the specialty "Management" and "Marketing" undergo research and industrial practice on the basis of enterprises that correspond to the profile of the specialty
On the basis of contracts within the framework of the UNPK (NurAdil LLP, BioAgro SEC, Asel LLP, ProdGroup LLP, Perizat - 2030 LLP). Undergraduates and teaching staff of the department conduct joint scientific research, introduce scientific results into the production process, submit joint applications for participation in grant proposals. Undergraduates undergo industrial and research practice on the basis of UNPK, teaching staff scientific industrial internship. Representatives of the UNPK participate in the formation of the MEP, the work of the SAC, make proposals for improving the educational process. As part of the UNPK, highly qualified specialists from enterprises are invited to give lectures and conduct class
Bases of practice: Smarter Kazakhstan LLP Outsourcing company, KTZ-freight transportation-Shymkent branch, LLP «Абу-М», LLP “TECH-KREP KZ”, LLP “Coffee Boom”
Our bachelors undergo pre-diploma internship in these organizations, and our master's students undergo research.
Within the framework of the AP09261075 project "Formation of a model of a regional
food hub as a horizontally integrated structure in order
to ensure food security (using the example of a meat cluster
Turkestan region)" under the agreement No. 219-4 dated April 15, 2021.
The research group is Professor D.A. Kulanova and PhD Esbolova
A.E. completed a scientific internship at the Technical University of Darmstadt.
Period: 18-22.09.2023 During this period, the researchers established
cooperation in scientific and academic activities.
During the stay on the research topic, information was collected on
the production and deep processing of meat and meat products,
infrastructure facilities for the formation of a cluster. The scientists
also visited the Karlsruhe Institute of Technology, where
cluster initiatives in the German agricultural sector were studied. They
met with colleagues Dr. Ulrike van der Schaaf and Professor
Heike Karbstein and discussed the creation of a food
center and its benefits for developing countries.
In the future, the research group plans to cooperate in
fields of economics and management in agriculture with
the Karlsruhe Institute of Technology.
The purpose of the internship was to deepen professional and research competencies in the field of agricultural economics and marketing, to master modern methods of econometric analysis and digital data processing tools, as well as to study advanced European experience in the functioning of agri-food systems and cooperative models.
During the internship, special attention was paid to the exchange of scientific knowledge and the adaptation of the obtained results for application in the conditions of the Republic of Kazakhstan, with the aim of improving the efficiency of the agricultural sector and ensuring the sustainable development of the dairy industry
Program of the working visit:
• Delivering lectures to bachelor’s and master’s students at Tashkent State University of Economics
• Meeting with faculty members at Bukhara Engineering-Technological Institute
• Participation in a conference at Navoi State University
• Participation in a conference at Sambran University in the city of Jizzakh, Republic of Uzbekistan
In addition, they delivered open lectures and conducted master classes for students majoring in Management, sharing valuable experience in international marketing and cooperation within the framework of the EAEU.
