6B04160 Marketing
1.Accreditation
2.Educational program (EP)
3.Achievements
Associate Professor of the Department of Management and Marketing Kydyrova Zhamila Shafkhatovna, born on 06/04/1972, according to the minutes of the meeting of the Republican Commission for Training Personnel Abroad 21-32-3.21 dated 12/24/2021, was awarded the international scholarship of the President of the Republic of Kazakhstan "Bolashak" for training in the country of the Russian Federation with a degree in Management in Education and Science (Strategic Management and Leadership in Higher Education. University Management) under the Internship program.
Kydyrova Zhamilya Shafkhatovna completed an internship at the Moscow State University named after M.V. Lomonosov, Russian Federation.
Study period: from 03/01/2022 to 05/31/2022.
The students of the department, the team "Auezov digital group" (ADG) participated in the VI International Student Correspondence Olympiad in the specialty "Marketing".
According to the program of preferential housing loans for young scientists with the support of the state, a young scientist, PhD of the Department of Management and Marketing, Esentaeva Aizhan Amangeldievna received a three-room apartment.
Congratulations to our colleague!
Congratulations to our colleague!
Milana An, a second-year student of the Marketing educational program, actively participated in the events of the Assembly of the People of Kazakhstan (APK) held in April 2025.
On April 22, at the extended meeting of the APK held at the Akimat of Shymkent, Milana was ceremonially awarded a membership certificate of the Assembly by the Mayor of Shymkent, Gabit Syzdykbekov. The meeting was also attended by the Deputy Mayor, Sarsen Kuranbek.
On April 23, at the Presidential Center in Astana, Milana delivered a speech on behalf of the youth of Shymkent at the III Republican Youth Session of the APK, held within the framework of the XXXIV session of the Assembly of the People of Kazakhstan. The youth session was dedicated to the 30th anniversary of the APK and aimed to showcase the achievements of youth projects over the years.
In addition, on April 24, at the Palace of Independence in Astana, Milana participated in the XXXIV session of the APK chaired by the President of the Republic of Kazakhstan, Kassym-Jomart Tokayev. This participation became an important milestone in her public activities, serving as a source of new ideas and inspiration, as well as opportunities for further development of youth initiatives.
On April 22, at the extended meeting of the APK held at the Akimat of Shymkent, Milana was ceremonially awarded a membership certificate of the Assembly by the Mayor of Shymkent, Gabit Syzdykbekov. The meeting was also attended by the Deputy Mayor, Sarsen Kuranbek.
On April 23, at the Presidential Center in Astana, Milana delivered a speech on behalf of the youth of Shymkent at the III Republican Youth Session of the APK, held within the framework of the XXXIV session of the Assembly of the People of Kazakhstan. The youth session was dedicated to the 30th anniversary of the APK and aimed to showcase the achievements of youth projects over the years.
In addition, on April 24, at the Palace of Independence in Astana, Milana participated in the XXXIV session of the APK chaired by the President of the Republic of Kazakhstan, Kassym-Jomart Tokayev. This participation became an important milestone in her public activities, serving as a source of new ideas and inspiration, as well as opportunities for further development of youth initiatives.
A.E. Yesbolova, Associate Professor of the Department of Management and Marketing at the Higher School of Management and Business, successfully conducted an open class in the case study format on the topic: “Developing a Competitive Commodity Policy: Strategic Assortment and Product Decisions of Company X amid Market Challenges and Changing Consumer Preferences.”
During the session, students активно participated in analyzing real-life situations and developed solutions for forming and optimizing a company’s product policy. The interactive approach enabled students to demonstrate critical thinking, apply theoretical knowledge in practice, and work effectively in teams.
As a result of the event, A.E. Yesbolova was awarded second place, receiving high recognition for professionalism, originality in presenting the material, and strong student engagement in the learning process.
We congratulate A.E. Yesbolova on this достойный achievement and wish her continued success in her teaching career!
During the session, students активно participated in analyzing real-life situations and developed solutions for forming and optimizing a company’s product policy. The interactive approach enabled students to demonstrate critical thinking, apply theoretical knowledge in practice, and work effectively in teams.
As a result of the event, A.E. Yesbolova was awarded second place, receiving high recognition for professionalism, originality in presenting the material, and strong student engagement in the learning process.
We congratulate A.E. Yesbolova on this достойный achievement and wish her continued success in her teaching career!
On December 4, 2025, students from various departments presented their projects and case studies at a meeting with representatives of Danone Kazakhstan. The teams demonstrated creativity, analytical thinking, and a strong understanding of industry processes, while also showcasing their teamwork skills. Students received valuable feedback from company experts and gained insights into current trends in the food industry.
At the end of the event, all participants were awarded commemorative gifts. Two teams from the Department of Management and Marketing actively participated and successfully presented their ideas at a high level.
At the end of the event, all participants were awarded commemorative gifts. Two teams from the Department of Management and Marketing actively participated and successfully presented their ideas at a high level.
4.Professional development of teaching staff
06.11.23-17.11.23
The teaching staff of the Department of Management and Marketing underwent advanced training at SCU named after. M. Auezov for 72 hours on the topic: “Digital literacy and online learning methods.”
From January 15 to 27, 2024, the international winter School – 2024 “New trends in the development of management and marketing in modern conditions” was held on the basis of M. Auezov SKU (Department of Management and Marketing).
The Winter School was attended by speakers and listeners from 7 countries (Kazakhstan, Uzbekistan, Russia, Turkey, Poland, Belarus and Azerbaijan), 19 universities.
At the closing ceremony, speakers and listeners expressed gratitude to the organizer of the winter school, the Department of Management and Marketing of the M. Auezov South State University, the Center for the Bologna Process and Academic Mobility.
The Winter School was attended by speakers and listeners from 7 countries (Kazakhstan, Uzbekistan, Russia, Turkey, Poland, Belarus and Azerbaijan), 19 universities.
At the closing ceremony, speakers and listeners expressed gratitude to the organizer of the winter school, the Department of Management and Marketing of the M. Auezov South State University, the Center for the Bologna Process and Academic Mobility.
The teaching staff of the Department of Management and Marketing from February 5 to February 17, 2024 From February 19 to March 2, 2024
completed an advanced training course “Innovative methods of marketing and management in public administration” in the amount of 72 academic hours.
To enhance the professional competence of the teaching staff, advanced training is systematically carried out across all educational programs of the department.
Each instructor has completed relevant courses and obtained professional development certificates confirming compliance with modern educational standards and requirements.
This ensures a high quality of teaching, relevance of academic disciplines, and the integration of modern approaches into the educational process.
Each instructor has completed relevant courses and obtained professional development certificates confirming compliance with modern educational standards and requirements.
This ensures a high quality of teaching, relevance of academic disciplines, and the integration of modern approaches into the educational process.
5.Proceedings and projects of teaching staff
Associate Professor of the Department of Management and Marketing Kydyrova Zhamila Shafkhatovna, born on 06/04/1972, according to the minutes of the meeting of the Republican Commission for Training Personnel Abroad 21-32-3.21 dated 12/24/2021, was awarded the international scholarship of the President of the Republic of Kazakhstan "Bolashak" for training in the country of the Russian Federation with a degree in Management in Education and Science (Strategic Management and Leadership in Higher Education. University Management) under the Internship program.
Kydyrova Zhamilya Shafkhatovna completed an internship at the Moscow State University named after M.V. Lomonosov, Russian Federation.
Study period: from 03/01/2022 to 05/31/2022.
The teaching staff of the “Management and Marketing” department received II degree diplomas for reports presented at the international scientific and practical conference: “Science and education in the 21st century.” Russia, Tambov, December 30, 2023.
On 20/02/24, the Department of Management and Marketing, together with the Russian University of Education, held a teleconference within the framework of the International Science Festival, on the topic: "Problems of countering security threats in the educational environment."
Faculty of the department and students prepared reports, spoke and discussed pressing issues, both sides shared their experiences.
Faculty of the department and students prepared reports, spoke and discussed pressing issues, both sides shared their experiences.
Within the framework of the AP09261075 project "Formation of a model of a regional food hub as a horizontally integrated structure in order to ensure food security (using the example of the meat cluster of the Turkestan region)" under contract No. 219-4 dated April 15, 2021, the research group Professor Kulanova D.A. and PhD Esbolova A.E. completed a scientific internship at the Technical University of Darmstadt. Period: 18-22.09.2023 During this period, the researchers established cooperation in scientific and academic activities.
During the stay on the research topic, information was collected on the production and deep processing of meat and meat products, infrastructure facilities for the formation of a cluster. The scientists also visited the Karlsruhe Institute of Technology, where cluster initiatives in the German agricultural sector were studied. They met with colleagues Dr. Ulrike van der Schaaf and Professor Heike Karbstein and discussed the creation of a food center and its benefits for developing countries.
In the future, the research group plans to cooperate in the field of economics and management in agriculture with the Karlsruhe Institute of Technology.
During the stay on the research topic, information was collected on the production and deep processing of meat and meat products, infrastructure facilities for the formation of a cluster. The scientists also visited the Karlsruhe Institute of Technology, where cluster initiatives in the German agricultural sector were studied. They met with colleagues Dr. Ulrike van der Schaaf and Professor Heike Karbstein and discussed the creation of a food center and its benefits for developing countries.
In the future, the research group plans to cooperate in the field of economics and management in agriculture with the Karlsruhe Institute of Technology.
The teaching staff of the department systematically engages in research and project activities, the results of which receive official recognition at the state level. An important indicator of this work is the registration of copyright certificates for intellectual property objects created within the framework of scientific and educational-methodological research.
It should be noted that these certificates are obtained annually by faculty members in co-authorship with students. This format of collaboration contributes to the development of students’ research culture, the formation of research competencies, and their involvement in real scientific projects.
The developed works cover relevant areas of science and practice, reflecting the modern level of training and the scientific potential of the department. The registration of copyright confirms the novelty and significance of the created materials and ensures their legal protection.
The department plans to further actively develop joint research activities between faculty and students with subsequent registration of results in the form of copyright certificates, thereby strengthening its scientific and educational potential.
It should be noted that these certificates are obtained annually by faculty members in co-authorship with students. This format of collaboration contributes to the development of students’ research culture, the formation of research competencies, and their involvement in real scientific projects.
The developed works cover relevant areas of science and practice, reflecting the modern level of training and the scientific potential of the department. The registration of copyright confirms the novelty and significance of the created materials and ensures their legal protection.
The department plans to further actively develop joint research activities between faculty and students with subsequent registration of results in the form of copyright certificates, thereby strengthening its scientific and educational potential.
6. Student mobility
A student of the specialty "Marketing", who studied at the People's Friendship University of Russia - Sydykova Ayazhan about the advantages of student mobility:
An unprecedented opportunity to improve linguistic skills, because foreign languages surround students everywhere
Obtaining international certificates and diplomas
Opportunities to learn cultures and customs of other countries, see unique places
Make new useful contacts with representatives of different countries
Improve your resume and the doors to large companies are open for you
Upgrade your Instagram
Your parents and your country will be proud of you
Self-development and expansion of horizons
Gain life experience and grow up
An unprecedented opportunity to improve linguistic skills, because foreign languages surround students everywhere
Obtaining international certificates and diplomas
Opportunities to learn cultures and customs of other countries, see unique places
Make new useful contacts with representatives of different countries
Improve your resume and the doors to large companies are open for you
Upgrade your Instagram
Your parents and your country will be proud of you
Self-development and expansion of horizons
Gain life experience and grow up
2nd year student of the educational program 6B04160 - “Marketing” Yesen Akbota is now studying at the Turkish State University “Istanbul Culture” in Istanbul, under the “Academic Mobility” program.
The academic mobility program provides students with the opportunity to study at foreign universities, expand their professional competencies, and gain valuable international experience. Within the framework of this program, students study courses in their field, become familiar with modern educational approaches, improve their foreign language skills, and develop intercultural communication competencies.
One of the successful examples of participation in the program is the experience of a student from the Department of Management and Marketing, majoring in Marketing, who shares her impressions of studying abroad:
“In my second year of study, I had the opportunity to participate in the academic mobility program and spend one semester abroad. This experience became both valuable and inspiring for me. The educational process was organized at a high level: classes were conducted in an interactive format, which allowed me to deepen my knowledge in marketing, as well as develop critical thinking and independence.
A particularly meaningful aspect was meeting students from different countries. I had the chance to communicate and make friends with students from Italy, Spain, France, and China. This international experience helped me broaden my horizons, better understand cultural differences, and develop intercultural communication skills.
In addition to my studies, I had the opportunity to travel. During my time in Europe, I visited France, Italy, Switzerland, and Hungary, which made this period even more rich and memorable.”
The academic mobility program contributes not only to students’ professional growth but also to their personal development, fostering openness to new knowledge, cultures, and international cooperation.
One of the successful examples of participation in the program is the experience of a student from the Department of Management and Marketing, majoring in Marketing, who shares her impressions of studying abroad:
“In my second year of study, I had the opportunity to participate in the academic mobility program and spend one semester abroad. This experience became both valuable and inspiring for me. The educational process was organized at a high level: classes were conducted in an interactive format, which allowed me to deepen my knowledge in marketing, as well as develop critical thinking and independence.
A particularly meaningful aspect was meeting students from different countries. I had the chance to communicate and make friends with students from Italy, Spain, France, and China. This international experience helped me broaden my horizons, better understand cultural differences, and develop intercultural communication skills.
In addition to my studies, I had the opportunity to travel. During my time in Europe, I visited France, Italy, Switzerland, and Hungary, which made this period even more rich and memorable.”
The academic mobility program contributes not only to students’ professional growth but also to their personal development, fostering openness to new knowledge, cultures, and international cooperation.
7.Practice
Students of the educational programs 6B04120–Management, 6B04160–Marketing, and 6B04161–IT Marketing undertake industrial and pre-diploma internships at leading enterprises in the region, such as ZBN Visit LLP, Dani-Nan LLP, Rauan LLP, Asian Gas Pipeline LLP, Product-Service Companies LLP, Ak-Su Corporation LLP, Shymkent Mai JSC, Petro Kazakhstan Oil Products LLP, and Avto Prime Shymkent LLP.
Bases of practice: Smarter Kazakhstan LLP Outsourcing company, KTZ-freight transportation-Shymkent branch, LLP «Абу-М», LLP “TECH-KREP KZ”, LLP “Coffee Boom”
Our bachelors undergo pre-diploma internship in these organizations, and our master's students undergo research.
8.Academic mobility
Professor of the Department of Management and Marketing Kulanova D.A., completed a scientific internship from November 22-28, 2021 at the Polytechnic University of Valencia, Spain. There were meetings with professors of the Department of Engineering Economics of the Faculty of Economics and Business, with Professors Elena de la Posa, Navidad Omeda and other members of the department. This Askarbekovna gave lectures on the discipline "Strategic Management" for students of the direction of training "Economics".
Professor of the Department Kulanova Dana Askarbekovna completed a scientific internship at Mugla University (Turkey). There were meetings with the university management. Guest lectures were held
On February 16-17, 2023, D.A. Kulanova visited Tashkent State Technical University (Almalyk branch) at the invitation of the university administration. Guest lectures for 12 hours were organized. Previously, the issues of mobility of teaching staff and students between our universities were discussed. Development and release of educational and methodological material, joint writing of articles in the journals of the Scopus and KOKSNVO databases.
Since January 15, 2024, on the basis of the Department of Management and Marketing, advanced training (internal mobility) of the teaching staff of the Department of Corporate Governance of the Tashkent State University of Economics has been taking place.
Postdoctoral researcher A.E. Yesbolova completed a scientific internship at the Polytechnic University of Valencia.
The purpose of the internship was to deepen professional and research competencies in the field of agricultural economics and marketing, to master modern methods of econometric analysis and digital data processing tools, as well as to study advanced European experience in the functioning of agri-food systems and cooperative models.
During the internship, special attention was paid to the exchange of scientific knowledge and the adaptation of the obtained results for application in the conditions of the Republic of Kazakhstan, with the aim of improving the efficiency of the agricultural sector and ensuring the sustainable development of the dairy industry
The purpose of the internship was to deepen professional and research competencies in the field of agricultural economics and marketing, to master modern methods of econometric analysis and digital data processing tools, as well as to study advanced European experience in the functioning of agri-food systems and cooperative models.
During the internship, special attention was paid to the exchange of scientific knowledge and the adaptation of the obtained results for application in the conditions of the Republic of Kazakhstan, with the aim of improving the efficiency of the agricultural sector and ensuring the sustainable development of the dairy industry
Professor, Candidate of Economic Sciences of the Department of Management and Marketing, Dana Askarbekovna Kulanova, together with Gulnara Abibullayevna Shalginbayeva, a stakeholder of the department, visited several cities in Uzbekistan to participate in conferences and deliver guest lectures.
Program of the working visit:
• Delivering lectures to bachelor’s and master’s students at Tashkent State University of Economics
• Meeting with faculty members at Bukhara Engineering-Technological Institute
• Participation in a conference at Navoi State University
• Participation in a conference at Sambran University in the city of Jizzakh, Republic of Uzbekistan
Program of the working visit:
• Delivering lectures to bachelor’s and master’s students at Tashkent State University of Economics
• Meeting with faculty members at Bukhara Engineering-Technological Institute
• Participation in a conference at Navoi State University
• Participation in a conference at Sambran University in the city of Jizzakh, Republic of Uzbekistan
As part of international cooperation, faculty members from Tashkent State University of Economics delivered visiting lectures for students enrolled in the Management and Marketing educational program.
The lectures focused on current issues in the development of management and marketing, as well as a comparative analysis of the features of their formation and functioning in Kazakhstan and Uzbekistan.
The event contributed to broadening students’ professional outlook and strengthening academic ties between partner universities.
The lectures focused on current issues in the development of management and marketing, as well as a comparative analysis of the features of their formation and functioning in Kazakhstan and Uzbekistan.
The event contributed to broadening students’ professional outlook and strengthening academic ties between partner universities.
Faculty members of our department — Dana Askarbekovna and Zhamilya Shafkhatovna — participated in the 10th International Student Scientific Conference titled “World Economy in the 21st Century: Globalization and Regionalization,” held at RUDN University in Moscow.
In addition, they delivered open lectures and conducted master classes for students majoring in Management, sharing valuable experience in international marketing and cooperation within the framework of the EAEU.
In addition, they delivered open lectures and conducted master classes for students majoring in Management, sharing valuable experience in international marketing and cooperation within the framework of the EAEU.
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